The Nature Valley First Tee Open at Pebble Beach serves as a global showcase for The First Tee, and brings junior participants, Champions Tour pros and select amateurs together on one of golf’s most beautiful stages.
Founded in 1997 by all of the major entities in golf, The First Tee is a nonprofit organization which seeks to impact the lives of young people by providing youth leadership & development programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
The tournament is hosted by Monterey Peninsula Foundation which also stages the AT&T Pebble Beach National Pro-Am on the PGA TOUR and has generated over $100 million for charity since 1937.
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