The Nature Valley First Tee Open at Pebble Beach serves as a global showcase for The First Tee, and brings junior participants, PGA TOUR Champions professionals and select amateurs together on one of golf’s most beautiful stages.
Founded in 1997 by all of the major entities in golf, The First Tee is a nonprofit organization which seeks to impact the lives of young people by providing youth leadership & development programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
Since its inception, Monterey Peninsula Foundation has given millions of dollars to organizations in Monterey, Santa Cruz, and San Benito Counties. In the 2015/16 fiscal year, the Foundation donated $10.8 million to support local nonprofits in the tri-county area we serve.
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