The Nature Valley First Tee Open at Pebble Beach serves as a global showcase for The First Tee, and brings junior participants, PGA TOUR Champions professionals and select amateurs together on one of golf’s most beautiful stages.
Founded in 1997 by all of the major entities in golf, The First Tee is a nonprofit organization which seeks to impact the lives of young people by providing youth leadership & development programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
The tournament is hosted by Monterey Peninsula Foundation which also stages the AT&T Pebble Beach Pro-Am on the PGA TOUR and has generated more millions of dollars for charity since 1937. In the 2014/15 fiscal year, the Foundation donated $9.1 million to support local nonprofits in the tri-county area we serve.
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